Search results for " Ethnocentrism"
showing 3 items of 3 documents
Contemporary Anti-Gypsyism in European Mass Media
2014
This paper focuses on the contemporary phenomenon of Anti-Gypsyism which diffused widely throughout social representations of the so called “Gypsies”. In Europe and especially in Italy, the media tends to reproduce racist stereotypes and prejudices through a xenophobic depiction of this ethnic group, often offering an ethnocentric point of view. From an anthropological perspective, Roma people are a minority group facing diasporic phenomena across Europe, produced by the host societies.
Roma, faue coeptis. Pompeo e i Parti nell’ottavo libro della Pharsalia di Lucano
2015
The paper focuses on the section of eighth book of Pharsalia, in which Pompeius discusses with the members of the senate in order to decide the place to find refuge. Particularly, the choice that will bring Pompeius to death in Egypt is determined by the speech of Lentulus: in order to reject proposals for an alliance with the Parthians, he adopts the perspective of the ancient ethnocentrism and his prejudices. Nevertheless, in the architecture of the episode, it is determinant the rhetorical culture of the Author.
Products labeled as “made in domestic country”: the brand matters
2020
Purpose The purpose of this paper is to better understand an increasingly widespread practice consisting, of a brand, in signaling the domestic origin of its products aimed at domestic consumers, that is, the “made in the domestic country” (MIDC) strategy. To this end, it is proposed to analyze the MIDC label as a cue interacting with the brand’s characteristics (brand equity and country of origin of the brand). Design/methodology/approach A between-subjects experiment is conducted among 293 French consumers on four different brands of pasta. The overall design is a 2 (with/without the MIDC label) × 2 (high/low brand equity) × 2 (domestic/foreign brand) mixed design. Findings The results s…